Privacy Policy

1. INFORMATION WE COLLECT

Personal Information You Provide

We may collect personal information that you voluntarily provide to us when you:

• Register on the Site or create an account
• Make a purchase or place an order
• Subscribe to our newsletter or marketing emails
• Fill out a form or survey
• Apply for a job
• Contact us via email, phone, or chat
• Participate in contests, promotions, or giveaways
• Post reviews or comments

The personal information we collect may include:

• Name and contact information (email address, phone number, mailing address)
• Billing and shipping addresses
• Payment information (credit card numbers, billing information)
• Account credentials (username and password)
• Demographic information (age, gender, preferences)
• Purchase history and preferences
• Communications you send to us

Information Automatically Collected

When you visit our Site, we automatically collect certain information about your device, including:

• IP address
• Browser type and version
• Operating system
• Access times and dates
• Pages viewed and links clicked
• Referring website addresses
• Device identifiers
• Location data (if you permit)

2. HOW WE USE YOUR INFORMATION

We use the information we collect about you for various purposes, including to:

• Process and fulfill your orders, including sending you emails to confirm your order status and shipment
• Manage your account and provide customer service
• Communicate with you about products, services, promotional offers, and events
• Improve and personalize your experience on our Site
• Process payments and prevent fraudulent transactions
• Send you technical notices, updates, security alerts, and administrative messages
• Respond to your comments, questions, and requests
• Analyze usage patterns and trends to improve our Site and services
• Develop new products, services, features, and functionality
• Comply with legal obligations and enforce our terms and policies
• Protect against, investigate, and prevent fraudulent, illegal, or harmful activities

3. DISCLOSURE OF YOUR INFORMATION

We may share your information in the following situations:

Service Providers

We may share your information with third-party service providers that perform services on our behalf, such as:

• Payment processing and fraud prevention
• Order fulfillment and shipping
• Email delivery and marketing automation
• Customer service and support
• Website hosting and maintenance
• Data analytics and reporting

Business Transfers

If we are involved in a merger, acquisition, sale of assets, bankruptcy, or reorganization, your information may be transferred as part of that transaction.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas).

Protection of Rights

We may disclose your information when we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, or situations involving potential threats to anyone's safety.

With Your Consent

We may share your information with third parties when you give us explicit consent to do so.

4. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are files with a small amount of data that are sent to your browser from a website and stored on your device.

Types of Cookies We Use

• Essential Cookies: Required for the Site to function properly
• Analytics Cookies: Help us understand how visitors interact with our Site
• Functional Cookies: Enable enhanced functionality and personalization
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance

Managing Cookies

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

5. THIRD-PARTY WEBSITES

Our Site may contain links to third-party websites and services that are not owned or controlled by Surf Club. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

6. SECURITY OF YOUR INFORMATION

We implement appropriate technical and organizational security measures designed to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures include:

• SSL encryption for data transmission
• Secure servers and data centers
• Regular security assessments and updates
• Limited access to personal information by employees
• Employee training on data protection

8. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, disclose, and sell
• The right to request deletion of your personal information
• The right to opt-out of the sale of your personal information
• The right to non-discrimination for exercising your privacy rights

California "Shine The Light" Law

California residents may request information about the categories of personal information we share with third parties for their direct marketing purposes and the identity of those third parties.

Do Not Track Signals

We do not currently respond to Do Not Track (DNT) browser signals or similar mechanisms.

9. CHILDREN'S PRIVACY

10. MARKETING COMMUNICATIONS

Promotional Emails

If you have opted in to receive marketing emails from us, we may send you information about new products, special offers, and other promotional content. You can opt-out of receiving these emails at any time by:

• Clicking the "unsubscribe" link in any promotional email
• Logging into your account and updating your email preferences
• Contacting us directly at privacy@surfclub.com

SMS Marketing

With your consent, we may send you promotional text messages. You can opt-out by replying "STOP" to any promotional text message or by contacting us.

Note: Even if you opt-out of marketing communications, we may still send you transactional emails related to your orders, account, or customer service inquiries.

11. INTERNATIONAL TRANSFERS

Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ from those in your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the information, including personal information, to the United States and process it there.

12. DATA RETENTION

We retain your personal information for as long as necessary to:

• Fulfill the purposes for which we collected it
• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce our agreements
• Support business operations and record-keeping requirements

When we no longer need your personal information, we will securely delete or anonymize it.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Effective Date" at the top of this Privacy Policy.

We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Sending you an email notification (for significant changes)
• Displaying a prominent notice on our Site

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.